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But it is what my ideal market told me to charge

by · Liz Cook l Tattooer Burnout Coach · September 5, 2026
But it is what my ideal market told me to charge

But it is what my ideal market told me to charge.

Pricing isn't a feelings decision. It's a strategy decision.

Your rates should come from a mix of your current and ideal markets and the projects you want to attract.

Not from how confident you felt the day you wrote them.

So if you're still setting prices based on what you think your local area will pay, that's worth a real conversation.

DM or comment COACH and let's map out what yours should be.

#candidcolorcoaching #tattooprice #tattoocoach #tattoobusiness #tattooeducation

From the studio
Originally published by Liz Cook l Tattooer Burnout Coach.